Integration Marketing

Integration Marketing is both a marketing strategy and the name of a book by Mark Joyner, who is currently (May 2009) giving it away for free. Yes, that is correct, you can obtain this book for free by visiting Mark's Integration Marketing website. The book provides an overview of this marketing strategy, which revolves around finding low cost and high reward methods of obtaining more customers, and/or selling more items to existing customers. It's all about finding customers who are already interested in what you have to offer.

Mark's informal style with pop culture metaphors is a stark contrast to the direct, factual and technically rigorous material that engineers (such as myself) are used to. However, he gets his points across succinctly; within 50 pages, to be precise. This makes the book an easy read. The book provides a method of estimating how well a particular marketing campaign is likely to be relative to another. This is something that is unique in the marketing world. Examples are given of how some companies (e.g., Microsoft and McDonalds) have used this strategy to become one of the worlds largest companies. These companies did not call it "Integration Marketing" at the time, but their strategies certainly match the book's definition.

While the book is tailored toward existing business owners, I would also recommend it to those who are thinking of starting a business, or are simply interested in marketing. The book has a slant toward internet marketing, and so is relevant to people in the high-tech industry.

Getting it for Free

Getting a free copy simply requires registering on the Integration Marketing website. Sound too good to be true? Think that there's a catch? Well, as part of registering you are offered some very good deals on marketing software, educational material, and kits. So, if you are serious about improving the performance of your business, or starting one, you may well end up spending money anyway. However, you are also likely to consider that money to be well spent.

Practising What you Preach

The Integration Marketing website uses the very same marketing strategy that it is selling. In fact, the integration marketing strategy can be seen clearly in the free book giveaway. This simultaneously demonstrates the technique and provides confidence in the book and related products on the website.

Mark Joyner - A Pioneer of Internet Marketing

Mark has been the driving force behind many of the top 100 web properties. He is regarded by some as the most successful internet marketer today. Mark has written several best-sellers, including "Simpleology – The Simple Science Of Getting What You Want," "The Irresistable Offer," and an e-book called "Search Engine Secrets," which has been downloaded over 1,000,000 times. Having turned a one-man company into an international multi-million dollar corporation demonstrates his marketing expertise.